Beauty Report 2010. Primo Rapporto sul valore dell'industria by Ermeneia

By Ermeneia

Il Rapporto illustra i fenomeni-chiave del settore cosmetico in Italia, grazie a un check-up approfondito della situazione delle imprese cosmetiche, che sottolinea un buon livello di tenuta delle stesse rispetto all’attuale situazione di crisi, senza trascurare tuttavia i processi di inevitabile differenziazione tra le aziende. Il quantity indaga inoltre gli atteggiamenti dei consumatori nei confronti dei prodotti cosmetici, giungendo a misurare il valore relativamente anelastico, se non addirittura anticiclico, delle propensioni all’acquisto.

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Read or Download Beauty Report 2010. Primo Rapporto sul valore dell'industria cosmetica in Italia: Primo Rapporto sul valore dell'industria cosmetica in Italia (Università-Economia) (Italian Edition) PDF

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